Behind the Collection: In Bloom + Morocco

It’s been just over a year since Jim and I travelled to Morocco for the first time.  Although travel always has a way of working itself into the fabric of your soul, Morocco in particular has never left my heart and mind.  I can still feel the energy of Marrakesh- the hot, afternoon sun against ancient ochre buildings, locals resting in shade against mosaic tile facades, and the mysterious, winding, treasure-filled passageways of the Souk.

Shortly after we returned, we began working on our Spring 2015 collection.  Naturally, the essence of these memories began pouring themselves into the designs.  The ornate architecture, natural clay and ochre landscapes, and vibrant colors of buildings and textiles helped inspire our latest collection, In Bloom.   Now, a year later, it brings me joy seeing this collection on our customers, knowing that each person is journeying through their day wearing a little piece of this magical destination.

 
            
 
The clay colored, earthen landscape of Morocco's cities and desert was translated into our color scheme for In Bloom.  Cognac and Clay are two new color offerings derived from this natural hue.  Photo source: panasonic.com 
 
  
 
Our Moroccan Mosaic print of our Taka Jumpsuit reflects the beautiful tile mosaics that embellish the city's incredible architecture.  Photo source: nationalgeographic.com
 
 
 
The incredible ivory lattice design of the Royal Mansour Hotel in Marrakesh was translated into crisp white looks and intricate embellishments like the beading detail of our Inez Dress, and the hand-studded trim of our Pike Backpack.  Photo source:  travelandleisure.com 
 
 
                  

 

Our new Ink colorway reflects the bright, vibrant colors of Morocco's buildings and textiles.  The Jardin Majorelle is a lush botanical oasis created by artist Jacques Majorelle, which was later purchased by fashion designer Yves Saint Laurent.  Photo source:  travelandleisure.com