#BellaBeautyTribe Feature No. 8: Janey Lopaty

What makes you beautiful?
This is a love story about the women we know and the women we want to know.
The go getters, the humble souls, the women who inspire us to be the best version of ourselves.
The true goddess who is centered in love and joy.
The women to whom you can relate, who find humor in their own flaws, and who tell it to you straight—when no one else will.
A celebration of beautiful women who shine bright from within.
They don't follow the pack, they lead the crowd.
Their beauty is contagious.
They lead with their heart and follow their dreams.
They balance so much, and they do it with grace and beauty.
They are the true definition of Bella.
 
 
"Working in the pulse of the Los Angeles fashion PR world, it would be so easy to get caught up in the superficiality of it all.  But I remember meeting Janey through Kassidy Babcock of Shopbop and being struck by her realness- she is remarkably genuine, down to earth, and caring.  She has been one of the biggest supporters of Cleobella from the start; she’s always truly believed in the brand and her efforts in getting our product on her high profile clients are part of the reason Cleobella has grown to where it is today.  She has a great sense of style-- as an avid vintage shopper she has a unique styling ability and has even sent us vintage pieces to use in inspiration for upcoming collections.  Through the years, Janey has been a great mentor to me and has been an integral part of growing the brand.   Always open to lend valuable advice, her experience in retail, styling, and PR has influenced the direction I’ve taken with the brand; and for that, and her friendship, I am forever grateful."  -Angela O'Brien
 
 
 
 BELLA
 
"I can’t remember how Angela and I actually met but I do remember it was love at first sight. I remember driving down to Seal Beach to her house and meeting her husband and thinking that I wanted to be them. Angela had amazing energy and we immediately hit it off, and I remember feeling so calm down by the beach that I never wanted to leave.
 
I think the word Bella means fun, flirty. Someone who is authentic and real. Someone who is comfortable in her own skin but always willing to learn new things.
 
PUBLIC RELATIONS
 
 I went to the FIDM and had my clothing line at 25 and sold to Fred Segal and other specialty stores.  When I was working at a store called Tracey Ross, I would style on the side and people would hire me for photo shoots. They were tight budgets so I would use a lot from my own closet and get really creative. Then I helped open up Stacey Todd in the valley.  I helped bring a lot of business into the store and some celebrity clientele.  One day my childhood friends Pam and Gela called and asked if I could try to place some celebrities in their line Juicy Couture. I had no experience in PR before then.  We didn’t even really know what I was doing was called.  I basically went up to anybody and said, ‘I am Janey from Juicy can I send you clothes?’  I had no fear, I just went for it and relationships were formed that continue on to this day.  Also Madonna’s stylist Arianne Phillips called for some tank tops for back up singers for her tour and I asked if I could gift Madonna a tracksuit.  I decided to monogram Madge on her hoodie (a nickname they called her in London at the time) because at Tracey Ross we used to monogram terry bathrobes, so I thought, why not a tracksuit?  The next day she wore it out, and the cover of the London Times was ‘Madge Has a Brand New Badge.’  It was our first shot and the start of it all.  People really responded well to me and the line.  I think they could tell I was authentic and was very protective over them.  Juicy was known really to be the first company to be that successful for this sort of placement for everyday wear.  I think doing a bit of everything has all helped me be successful at what I do because I understand the design, sales and styling part of it all.   In PR I think of it more as showing someone something they have never seen before or may have missed or something that would be great for their style.  I am pretty intuitive. I always saw what I do as a collaboration in someone and a friendship.
 
   
 My day to day usually starts by checking emails to see what stylists want to come in, and the girls usually look online to see if anyone was shot wearing anything.   We may do ordering of new product; some days I am meeting with current clients or potential clients, or picking new product to have in the showroom because we like to keep it fresh and new here.  I also will see what celebrities are in town or going on vacation, or events like Coachella and send boxes to them.  I love connecting with people. I love having people see a line in a fresh new light.  It’s still exciting after 15 years to see someone wearing something I sent to them or something that was pulled from my showroom.
 
Some of my clients right now are Pam and Gela, Wayf, Aqua, Ramy Brook, Bailey 44, French Connection, Three Dots, Talbots, Laveer, Karen Zambos and many others; I have a great line called Colton Dane- a young great 22 year old designer that is getting a lot of buzz.  Also some great Australian lines like Elliatt and Wallflower. I also have great jewelry lines Tom Tom, Bones and Feathers, Naomi Gray and Maya Brenner, amazing sunglasses by Italia Independent, and shoes from AGL and Sarah Flint.  
 
 
 LOS ANGELES
 
I was born in Chicago but pretty much lived in LA most of my life.  I love this city because the weather is amazing, my whole family is here and I still have friends here that I met when I was 12.  I love connecting with people and sometimes it is hard in LA when we are always in our cars or on the run.  I would love to move to a beach neighborhood or Silverlake, where it feels like a community and people know each other.
 
I live right next door to Sundance movie theatre so I just walk over last minute to see a movie which I love.  I also like going to the Fairfax flea market.  I love it because everyone doesn’t set up til around 10. So it is good for people like me that like to sleep in on a Sunday.  I love brunch with friends, I go to Toast and Standard Coffee shop.  I do love a Four Seasons brunch but you can also catch me at Mel’s Diner.  I do love Mexican from LO Toria, Mercado, Casa Vega and El Coyote.
 
 
 FASHION
 
I like to feel comfortable in my clothes. I like things that can fall off your shoulder and feel relaxed.  I do wear a lot of black- somehow you always feel put together in black.  I buy tops in larger sizes and wear them as dresses.  I wear a platform all the time, it’s sort of my signature, I feel uncomfortable in flats. I like clothes to feel relaxed and easy.  
 
I think the people that last the longest in the fashion industry are people that are real and authentic.  I think people recognize that.  Also you have to love what you do and be passionate about it.  I have never done anything for the recognition or the money.  I may not have the most money but I can always feel good about who I am and what I have done and been true to people, and that is important to me."
 
   
Janey is wearing (in order of apperance) our Bliss Jacket, Mischa Tote, Stevie Dress, Haven Crossbody, Erin Dress, Rocky Skull Bag, and Virgo Tank. 
 
 Follow Janey on Twitter and Instagram @janeylopatypr
 
Photography by Taryn Kent // http://tarynkent.com // instagram: @taryn_kent