What makes you beautiful?
This is a love story about the women we know and the women we want to know.
The go getters, the humble souls, the women who inspire us to be the best version of ourselves.
The true goddess who is centered in love and joy.
The women to whom you can relate, who find humor in their own flaws, and who tell it to you straight—when no one else will.
A celebration of beautiful women who shine bright from within.
They don't follow the pack, they lead the crowd.
Their beauty is contagious.
They lead with their heart and follow their dreams.
They balance so much, and they do it with grace and beauty.
They are the true definition of Bella.
I believe people come into our lives for a reason; with each human connection we have the potential to grow. When I started the Bella Beauty series, it was a reaction to a deep gratitude for the incredible women that I have met so far on my journey; I wanted to celebrate their beauty, and honor the things they have taught me, even in the tiniest of ways.
I recently learned about Anya and Ashmore, who started the all-female motorcycle campout, Babes Ride Out, through one of the girls on our team. When I met them, I was struck by how incredibly down to earth, genuine, and warm they are. They, to me, are real pioneers- fearless in their pursuits and strong in their convictions; working aimlessly towards fostering a community that is undoubtedly setting a positive tone for future generations of women. When I learned that their mission is to empower and unite women through a shared love of motorcycles, I knew they were doing something really special and unique. I think our brands were meant to cross paths because of our shared desire to spread love and camaraderie among women, to continually inspire and be inspired, and to build a positive community where we lift each other up instead of put each other down. There is something so raw, so beautiful and wild about the art of riding motorcycles. The fearlessness of the riders, the freedom of the open road, and the release from the tethers of daily life appeal to the free-spirited gypsy in me.
Even though for now I’ll choose to stay on four wheels, I’m in awe of the inner and outer beauty of Anya and Ashmore, as well as the hundreds of female riders who attend Babes Ride Out each year. While the story of our friendship is just beginning, these ladies have already taught me about our own inner-strength as women, fearlessness, and the beauty of living freely.
We teamed up with these beauties to create a Cleobella x Babes Ride Out riding pack, which will be available for purchase at Babes Ride Out 3 on October 23-24 in Joshua Tree, CA. If you can't make it to the event, you can support your local babes by purchasing the bag here.
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Ashmore: I’ve been watching the brand for over a year now. I shop for most things online and love to support businesses that have soul and a story behind their products. The older I get, the smaller my closet gets as I look to quality with timeless style and that is when I noticed Cleobella. I think the word Bella means a person that loves all things no matter their appearance or demeanor who feels so incredibly beautiful on the inside that they shine outwardly.
Anya: I have always been in love with Cleobella bags and wallets and have been following the unique story of how the brand came to be started for a long time. I really love what Cleobella stands for, especially when it comes to their relationships with their makers and their passion for the product. I think Bella means beauty, and to me, beauty means confidence, intelligence, and kindness.
BABES RIDE OUT
Ashmore: Anya and I have both known each other for a little while before we actually became close friends. I sold her my first street bike, her second street moto, which was a little Yamaha from the 70’s when I bought my Harley. After that, we started seeing each other at moto events and finally said “We need to ride together” and we meant it.
Babes Ride Out is an annual all female overnight motorcycle adventure and campout to one of California's most beautiful destinations that takes place in early fall. We welcome all ladies who ride or want to know more about riding motos to come out and join us. This event is about making friends and having a good time with those who share the same interests without anydistractions. It started Organically. Our goal was to have a fun weekend in the desert with ladies who love to ride motos as much as we did.
Anya: B.R.O was basically started because Ashmore and I wanted to meet and connect with more women who ride. It’s really simple, it started with a text message exchange between the 2 of us and once we turned it over to social media it pretty much caught fire…I chalk it up to just being the right thing at the right time, apparently a lot of women all over the world were also looking for something like this. Women have been riding and camping and since the very beginning of motorcycling so we are not re-inventing the wheel here. I really think that the social media aspect has made it so much easier for people to connect.
Ashmore: Babes Ride Out is the first women’s only motorcycle ride and campout that is open to all women and it has quickly has become the largest in the world. Egos are out the door, what you ride doesn’t matter, no question is stupid when you are at Babes Ride Out. We created an environment where all are welcome and if you need help, we are there to lend a hand. One year I was incredibly sick with a sinus infection and I was having a hard time with my bike. A girl came over, helped me and said “should be good now” and smiled before she walked off. She didn’t make me feel weak, she didn’t make me feel stupid, she just helped. You don’t see that kind of act at most moto events. Babes Ride Out supports other events co/ed and female driven and this past year started a dirt bike version of Babes Ride Out called “Babes in the Dirt” to get girls familiar with off-roading. All throughout the year women are connecting on social media and these events gives them a place to meet and ride together. I’ve made some of my best friends through Babes Ride Out and I am 100% positive others can say the same.
Anya: I think it is successful because we keep it simple and it truly came from an authentic place. We aren’t trying to be a big deal… our only goals are to encourage more women to ride motorcycles and not feel intimidated and to connect more women who ride. I believe that people are attracted to things they think are honest and real. I think the event/community means a lot of different things to a lot of different people and that is totally rad. But to us, it’s simple… it’s Good Times, Good people, and two-wheels.
Ashmore: The enthusiasm of the ladies who attended are the ones who keep this event alive. If they didn’t share their images, talk about the event, and keep attending year after year, it would be nothing. Those original 50 ignited the spark.
Anya: Ashmore and I pretty much split the workload [of planning the event] in half. She is naturally way better at the logistics and permits etc, I am much better at the creative side. We both work on marketing and sponsorship as well as running the social media.
Ashmore: If we didn’t have that balance and respect for each other, I don’t think Babes would exist. We always make joint decisions when deciding partnerships, sponsorships and how we bring the event to life. It’s easy to go off target when so much is going on but between her and I, we always are able to set aside our personal interests and make the best decisions for the growth of Babes Ride Out. Our main objective is to keep this a riding event that brings women together in a “no judgment all is welcome” environment. If something / someone approaches us that doesn’t align with this mentality, we respectfully scrap it.
Ashmore: The alone time you get when motorcycling is what I enjoy the most about riding. No one can call me, I can’t check emails, no texts… it’s heaven. It’s a digital age where everyone is expected to be constantly connected to their iphones and I am not complaining, working on digital strategies for different companies is how I make money, but when you are fully able to un-plug, it allows you to re-set. These last 5 months I have gone to Yellowstone twice and rode down to Mexico on the bike. My phone stays in airplane mode and I come back 100% happy.
Anya: I think the best part about riding motorcycles is how clear your mind is when you’re riding. It is this weird balance of being 100% ON and alert but also being in a bit of a meditative state and having a really clear head. In this day and age, it is so hard to turn your brain off and just BE. I think that is something that all motorcyclist share and is not specific to women or men.
Ashmore: Riding motos has humbled me quite a bit and given me a ton of joy. It’s allowed me to literally feel the world and introduced some of the most incredible people into my life. It’s taught me how to be a minimalist and go with the flow. Packing for an eight day trip with one dry sac wouldn’t have been feasible 10 years ago. As long as I have face wipes and clean underwear, I am beyond happy. On those trips you eat what is available and are just as happy with an 88 cent can of chili on the fire as you would be with a filet mignon. It reminds you that the happiest moments are the simplest and allows you to re-connect with nature.
Anya: Riding motorcycles has taught me that people are really good for the most part. The moto community is so quick to help each other and band together when they need to.
Ashmore: Our goal for the future of Babes Ride Out. is to keep it riding focused and to remain a positive and encouraging environment for new and seasoned women motorcyclists. Overall I want this to be a gateway for new riders to get excited about riding and camping on their bikes. Excitement is contagious and I think the women who come to this year’s event will inspire a whole new wave of women to get on a moto. That is all I can ever hope for.
Anya and Ashmore are wearing our Brit Vest, Telima Kimono, Diana Top, Aries Top, Rowan Sweater, Viper Jacket (coming soon), Everly Fringe Jacket, Zella Jacket (coming soon), and Lakshmi Jacket from our RENEGADE collection, along with their Babes Ride Out Event Tees, available here.