Ten years ago we were newly married, had somewhat stable jobs and lived amongst family and friends in a quaint beach town. But we longed for more; at a time when most people dig in deeper roots we traded it in for two tickets around the world, the chance for adventure and the excitement of uncertainty. My hubby wanted to surf the world’s best waves and I was a willing companion, longing to discover adventures unknown. We had no idea how it would change our lives but we had big dreams and were open to whatever the universe had in store for us.
Our lives revolved around the seasons, ocean storms, and how the waves meet the shores. Our tickets propelled us forward around the world, from remote beaches in New Zealand, where we camped alone, to the coast of Australia in hippy chic Byron Bay, to the mix of white and black sand beaches of Bali, camping in a caravan through seaside European towns and the quiet coasts of South Africa.
My designs have always had a touch of inspiration from our endless search for surf and water- exotic coastlines sprinkled with palms, barefoot on California sand for early morning surf checks, citrus-hued Balinese sunsets with fresh coconuts in hand. So naturally, I combine the sensory overload of the sights and sounds of the beach cultures which fuel my creative passions. These are the memories that never leave my designs. So when we had the opportunity to create a Swim category at Target, it seemed serendipitous; a way to offer a product to a larger audience at an affordable price, that ties in perfectly with how our brand came to be. I come from humble roots, and grew up shopping at thrift stores and Target. For years I’ve been wanting to expand our product to reach a wider audience that I relate to so much, without sacrificing our core values. That’s why I am so excited to introduce Cleobella Turquoise, a swim line for women and girls that represents our signature elements; travel-inspired luxury handbags, fringe, beading, crochet, and tassels, for a price point and quality that’s accessible.
Each design tells a story. We pulled inspiration from the roots of Cleobella’s past collections, the fringe leather trim of our signature Everly Jacket and Hendrix Bag made it’s way onto the Wildflower One Piece. The hand-beading that’s created by our artisans in Bali was re-invented on the Bali Rock Top. Our handwoven Ikat fabrics from Indonesia have been re-interpreted into the print of the Tribal Ikat Bikini. And to make sure no detail is spared, each suit is lined with our signature Mexicana hand-tooled design.
Whatever shores Cleobella Turquoise may take you to, always #WanderWithLove and keep searching for endless inspiration.